Think Less For Better Decisions

By Rebecca Leigh | June 10, 2009

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Psychological research has shown that conscious deliberation can be surprisingly ineffective for successful decision making. In fact, the more you think about a complex choice the more likely you are to include irrelevant information, and the worse your decision will be (from the standpoint of rationality, post-choice satisfaction, and accuracy).

So is the answer snap decisions?

There is better way: use your conscious mind to acquire information but don’t analyse it. Let your unconscious mind digest it (while you think about other things) and then go with your gut.

Ap Dijksterhuis “When to Sleep on It” Harvard Business Review Feb 2007

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