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There are four things to say about generosity.
1) It’s an accessible behaviour. A generous act can be as small and simple as giving someone ten dedicated, alert minutes of your individied attention.
2) In order to be generous, you have to imagine yourself out of your Self and, just for a minute, think of what it would be like to be the other person. Having thought this through, giving something creates benefit for them.
3) By giving something (even a few minutes of attention), you also create benefit for yourself - for the same reason.
4) Generosity creates the possibility of gratitude. Saying (or feeling) ‘thank you’ lifts the spirits and builds confidence.
Generosity can be a useful business practice. It need cost very little, it builds good will, trust and confidence, it generates customer value and it enhances your brand.
