Reward Action Before Results

By Rebecca Leigh | June 3, 2009

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oranges by rebecca leigh

The success of any business is generally measured by results, be it products sold or clients booked. But when we, as entrepreneurs, judge and reward ourselves on the same basis we risk becoming:

  • Paralysed – If nothing ‘counts’ unless it gets results, we are likely to spend more time trying to predict outcomes and less time doing and learning.
  • Disheartened – Results take time, especially if you are starting a new business.
  • Disempowered – We cannot directly control results. We can carefully plan and skilfully execute, but some days we just won’t get results (and others we will).

The solution: begin by rewarding action, not results. Focus on what you can control; make consistent action your goal; build momentum and motivation by celebrating effort; know that persistence will yield results, one way or another.

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2 Comments so far

  1. by Nat Duncan on June 4, 2009 at 9:24 pm

    Coal to Diamonds - Persistence - getting intrinsic value from what we DO rather than what we GET. I loved this little piece Rebecca. Its that old crappy journey not destination metaphor really isn’t it. I’m lovin’ my journey and the actions that I’m making happen.
    Nice food for thought Rebecca.

  2. by Rebecca Leigh on June 14, 2009 at 6:23 pm

    Cheers Nat!

    It’s a tough journey that we sign up for as creative entrepreneurs, but also immensely rewarding. As long as we can stay conscious of the fact that not all the rewards are in the form of $.

2 Responses to “Reward Action Before Results”




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