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You don’t ‘adopt’ ethical practices; you can’t operate without ethics, even if you couldn’t name them and you don’t have a code. We make moral judgements all the time and they’re the basis of our actions a lot of the time whether we recognise it or not. The question is: are these good ethics or not so good ethics, is this an action which is good or an action which is not so good? And this ‘good’ concept, that’s an ethical question itself, right?
People say, ‘My business is my baby’ – and babies can get different parenting. Some parents want their baby to grow up faster, smarter, richer than the other kids, some want them to grow up to be loving, compassionate, generous, maybe even happy; some want all of those things.
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