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Old way: intrude everywhere, manipulate emotions, sell hard.
New way: invite selectively, befriend authentically, offer irresistibly.
Is this a genuine change or is permission / relationship / generosity marketing just a new way to sell people stuff they don’t need?
If marketing (or networking) makes you feel like a sleaze, you’re doing it wrong. You have a great product or service that fills a real need. Make sure the right people, the people you can most help, know what you offer and how it’s different from the other options (hello marketing). Let them make an informed choice. Rinse and repeat.
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