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Transformational leaders change the world by generating enduring enthusiasm for a common cause. They present innovative solutions to solve significant problems. They inspire people to want to change, so that positive energy sustains the change over time. If a leader’s inner commitment to change is to have any effect, they have to communicate to the people they aspire to lead.
Traditional model of communication:
Define problem >> Analyse problem >> Recommend solution
Successful leaders communicate very differently from the traditional model, they communicate by following a hidden pattern:
Get attention >> Stimulate desire >> Reinforce with reasons
From ‘The Secret Language of Leadership: How Leaders Inspire Action Through Narrative’
by Stephen Denning
