Get RSS updates
In Brisbane we now have a regular entrepreneurs’ networking event called The Hive, based on a successful predecessor in Melbourne. Whether the association is intentional or not, the title of the event resonates with Seth Godin’s viral marketing metaphors, which also include Purple Cows and the mystical, driven Sneezers. Sneezers hang out at hives, where the latest purple cows are discussed over drinks at bar prices. It’s a potent cocktail - entrepreneurs (mostly but not all young), compelling metaphors and of course a few drinks at bar prices. This isn’t the first time Godin has been mentioned in this blog, not necessarily because his strategies are effective but certainly because his imagery is.
You can follow any responses to this entry through the RSS 2.0 feed.
