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1. Take an existing or potential product or service.
2. Set your timer for 120 seconds.
3. Before your time runs out come up with 9 (or more!) reasons why a customer of this product/service might say ‘thank-you’.
4. Change the grateful party to your business partner or supplier and repeat.
From: The Idea Accelerator: How to solve problems faster using Speed Thinking by Dr Ken Hudson
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