Do Well Redux: Think like your customer or be your customer?

By Rebecca Leigh | April 20, 2009

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This post is part of the Do Well Redux series.

Faced with placing his wife into aged care at a young age because of multiple sclerosis, David Conry formed and launched Youngcare to help create sustainable care solutions that reflect the needs and desires of young people.

He conceived, and continues to develop, this is innovative program by continually asking himself, “what would I want if I were in the same circumstance as the people I am serving?”

This is a powerful question, and is subtly different from attempting to think like our customers. When we try to think like our customer we set them apart from ourselves and may be tempted to rely on stereotypes. When we ask ourselves what we would want in the same position, we come closer to identifying real needs and the real value of our product/service.

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