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Perhaps a not-so-surprising question asked often about what Edgeware offers to fledgeling and startup entrepreneurs is Am I too old for this? We think this may arise from the perception that outside-the-square approaches to business development, given the emerging digital business models, is the province of the (chronologically) young. It isn’t so.
From the outset it has been remarkable that the people attracted most strongly to the Edgeware approach, style and spirit - our DNA of ‘Make Money, Have Fun, Change the World’ - cannot readily be defined by demographic, that is, by age, gender, ethnicity,geography and so on. Instead, Edgies are better identified and defined by psychographic, neatly framed as IAO - Interests, Activities, and Opinions. The Edgie psychographic is youthful, not necessarily physically young. In our way of thinking, young entrepreneurs are emerging entrepreneurs with a certain mindset, characterised by curiousity, optimism, energy, openness, a sense of fun and a drive to make meaning. So if you feel too ‘old’ for that, you’re probably outside the psychographic.
For more on Edgeware’s UPLOAD Young Entrepreneurship offerings, check out this page.
